Field | Value |
|---|---|
Module ID | [REF-CATEGORY-###] |
Owner | Michelle Castillo |
Last Reviewed | April 2026 |
Version | 1.0 |
Promo Automations
- Requires access to JN AccessAlly WP site
- Requires access to Ontraport
- Requires access to metrics spreadsheet
Procedure
- There are two main automations for sending emails. One goes to the full list and one goes to members only.
- When sending promotional emails for an upcoming course or other offer, we don’t want people to get overwhelmed and unsubscribe from everything.
- For that reason, we separate out promotional emails into their own offer-specific automation and use PROMO in the automation name.
- This allows contacts to selectively unsubscribe from a particular promotion.
- In addition, something we tried once but haven’t repeated
- I suggest adding links to all the promo emails saying something along the lines of “if you’re no longer interested in hearing about this offer, click here.”
- The “click here” should be a tracked link to a page that says “Thanks - we’ve unsubscribed you from this promotion.”
- The page would need to be offer-specific.
- The promo automation would then have a trigger for clicks on that link, with the following action being to remove the contact from the automation.
- All contacts on this automation should be added to the Promo automation to start:
Escalation
If any issues, please connect with Michelle or the manager who assigned the task.
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